Ads, pages and tracking for small and mid-sized businesses
This is a service for owners and managers who want paid advertising run properly without hiring someone in-house to do it. The work sits in a few places: the ad accounts, the pages people land on, and the tracking that connects the two. Each piece is set up in accounts you own, using tools you may already have, such as Google Tag Manager, GA4 or HubSpot. Some businesses come with campaigns already running and want someone to tidy and manage them. Others are starting from nothing and need the accounts, pages and tracking built first. Either way, the scope is agreed in writing before any work begins.
Services by problem
- Google Ads spend keeps creeping up and nobody can say why: search ads management.
- You want to reach operations managers at companies of a certain size: paid social campaigns, often on LinkedIn.
- Your ads send people to the home page: landing pages and forms.
- Form fills arrive, but nobody knows which campaign produced them or who answered them: lead tracking and follow-up.
If your situation touches more than one of these, say so in your request and the partner can scope them together.
Search ads setup
A one-off build of campaigns, conversion actions and budgets in Google Ads, ready for you or a partner to run afterward.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Pages behind your ads
A better destination than your home page: one offer, one form, and tracking that records each submission.
Lead routing
Form fills and platform lead forms sent into HubSpot, Salesforce or Pipedrive with campaign source fields filled in.
Starting with what you already have
Most engagements begin by looking at the accounts and pages you have today.
- Send your request and list the ad accounts, analytics and CRM tools you use now.
- The service partner may ask for read-only access so they can see how things are set up.
- They explain what they would keep, fix or rebuild, and what that means for scope.
- You receive a quote for that work and choose whether to proceed.
Budget for two lines
Plan for ad spend and for management as two separate lines. Ad spend is set by you and paid to the platforms. It rises or falls as you change budgets, and the charges appear on your own account. Management is the partner's fee for the work. It moves with the number of channels, the number of landing pages, how involved the tracking is and how often you want reporting. Ask the partner which parts are one-time setup and which are ongoing, so you can compare quotes on the same basis.
Questions buyers ask
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Ready to hand off the setup? Send a short brief and get a quote. Nothing is agreed until you accept it.
Send your briefRequest a quote
You do not need a brief or a spec to ask for a quote.